Klass - Inspire Me

Style Heroes To Buy For September
Jo Green
Fashion & Beauty

Style Heroes To Buy For September

The season of crisp leaves underfoot, frosty mornings and a light chill in the air is almost upon us, which means it's time to introduce a new selection of hardworking style heroes into our wardrobes. After all, what better time is there for a wardrobe re-set than the start of a brand new season?

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Knitwear From Head to Toe
Jo Green
Fashion & Beauty

Knitwear From Head to Toe

From a cosy roll neck jumper to a pair of snuggly socks, women's knitwear season provides a welcome opportunity to refresh our wardrobes with an inspiring selection of on-trend autumn winter woolly warmers.

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How to Style
Kofo Olajide
Fashion & Beauty

How to Style

You might call your friend or watch your favourite stylist for some tips when it comes to styling your Klass outfits...we share with you some tips on how to style some of our favourite tops of the season, start your own looks!

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Essential summer garments to celebrate the end of lockdown
Jo Green
Fashion & Beauty

Essential summer garments to celebrate the end of lockdown

As the weather keeps getting warmer and lockdown finally draws to an end, we’re at last able to step outside and enjoy ourselves. Of course, the pandemic has taken its toll on everyone’s mental health, and after spending so many months under restrictions it might feel a little strange to start living our normal lives again. Surprising as it is, tha

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5 Inspirational British Women
Sophie Matthew
Lifestyle

5 Inspirational British Women

March is Women's History Month and although we love to celebrate strong, inspiring women in our own lives all year round, this month reminds us to celebrate all women. March 8th marks International Womens Day and we have put together a list of 5 inspirational women you need to know about.

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Transitional Style
Sophie Matthew
Fashion & Beauty

Transitional Style

Spring is on the horizon and it will soon be time to enjoy milder weather and sunnier skies. Keep your wardrobe up to date with these easy style transitional pieces that will have you looking fabulous through every season!

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Valentines Essentials
Sophie Matthew
Fashion & Beauty

Valentines Essentials

Valentines day is fast approaching and whether you are spending it with a loved one or going solo, we have the perfect loungewear looks to have you looking and feeling amazing this season of love!

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New In!
Sophie Matthew
Fashion & Beauty

New In!

There is nothing like a little bit of new to bring some excitement to your wardrobe! Our latest collection is full of colour, prints and stylish pieces to elevate your look this winter!

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Winter Wardrobe
Sophie Matthew
Fashion & Beauty

Winter Wardrobe

Blue Monday?? Not here at klass! We leave our troubles and past behind us and find the good in our lives and future!! Taking in what's around you can be refreshing for your mental health and leave you with a fresh, healthy, positive vibe.

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SALE: Top Picks
Sophie Matthew
Fashion & Beauty

SALE: Top Picks

Christmas may be over but we still have one more gift to give to you! Our January sale is on and bigger than ever before with amazing prices across all of our most popular styles. Here is a selection of our top picks!

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New Years Party Looks
Sophie Matthew
Fashion & Beauty

New Years Party Looks

Whether you are watching movies on the sofa or cracking open the bubbly with your household, don't let the doom and gloom of 2020 stop you looking and feeling amazing this new year!

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A Roundup of the year
Sophie Matthew
Fashion & Beauty

A Roundup of the year

2020 has been a funny old year. As a nation, we have collectively experienced grief, struggles and a major shift to our everyday life. However, through the dark times, there is always humour and nice gestures that makes it all seem more bearable. Here is a round-up of our favourite things that happened in 2020.

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Christmas Day Looks
Sophie Matthew
Fashion & Beauty

Christmas Day Looks

You would be forgiven for wanting to spend the big day in your pyjamas this year but we think getting up and dressed in something fabulous will inject some much-needed happiness into Christmas this year! Let us take away the stress of finding something to wear with our perfectly styles Christmas Day looks!

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Add Some Sparkle To Your Festive Outfit
Sophie Matthew
Fashion & Beauty

Add Some Sparkle To Your Festive Outfit

Just because Christmas is a little different this year, doesn’t mean you can’t dress up! After a year-long duvet day, one thing that is cheering us up is knowing we can get our glad rags on for Christmas and feel a little bit of normality! Why don’t you join us…

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Black Friday Top Picks!
Sophie Matthew
Fashion & Beauty

Black Friday Top Picks!

Grab yourself a bargain this Black Friday with our amazing range of deals! From coats and jackets to snuggly knitwear – and even Christmas Jumpers – we have an offer for you that you do not want to miss!

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Gift Guide
Sophie Matthew
Fashion & Beauty

Gift Guide

It is the most wonderful time of the year and we have everything you need to make someone feel special this festive season. From cosy jumpers to luxe loungewear, brighten a loved ones day with our range of stunning gifts!

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The Partywear Edit
Sophie Matthew
Fashion & Beauty

The Partywear Edit

Things are a little different this party season but that doesn’t mean you can’t dress up and celebrate in style. In fact, there is no better time to do your hair and makeup and throw on something sparkly to make you feel a little more like yourself!

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Winter Warmers
Sophie Matthew
Fashion & Beauty

Winter Warmers

With shorter days and colder nights, winter is officially coming. It is the time of year when you want nothing more than to wrap up warm and snuggle into some cosy knitwear. Well, we have got you covered. If you know anything about Klass you know we love us some stylish knitwear so here are our top picks to keep you lovely and warm this winter seas

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Say Hello To Your Next Halloween Costume
Sophie Matthew
Fashion & Beauty

Say Hello To Your Next Halloween Costume

Halloween is looking slightly different this year. Nobody will be attending parties, costume contests are cancelled and trick or treating just won't be the same. However, it's not all doom and gloom. With the rising popularity of zoom calls, it is still possible to get up to your favourite Halloween antics while keeping up with social distancing. S

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The Tunics You Need This Winter
Sophie Matthew
Fashion & Beauty

The Tunics You Need This Winter

Tunics are a wardrobe staple. They are versatile and easy to style and are a one stop shop when it comes to making a stylish looking outfit with minimal effort. Pair with leggings or jeans and dress up and down however you would like. Whatever the occasion, a tunic is always a go to!

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How to Style: Monochrome
Sophie Matthew
Fashion & Beauty

How to Style: Monochrome

If there is one colour palette that never goes out of style it is monochrome. This versatile colourway can see you through the seasons for years to come with its endless chic pairings. From the little black dress to double denim, you will always be in style wearing this trend.

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This Seasons Must Have Dresses
Sophie Matthew
Fashion & Beauty

This Seasons Must Have Dresses

One of the most versatile pieces you can have in your wardrobe is a dress! With various lengths, prints and styles, you can always find one for every season. Our autumn collection is brimming with stunning dresses in a silhouette to flatter every figure.

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The Coat Collection
Sophie Matthew
Fashion & Beauty

The Coat Collection

As the last remanence of summer slips away, it is becoming clear that a cardigan just won’t cut it anymore. With that fresh autumn breeze in the air, there is no time like the present to get your winter coat organised.

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Love to Lounge
Sophie Matthew
Fashion & Beauty

Love to Lounge

If lockdown has taught us anything, its that answering the door to the postman in 3-day old pyjamas and a messy bun is not a look. That is where loungewear comes in! The perfect in-between clothes that feel like pyjamas but won't get you any funny looks if you wear them out.

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It's Layering Season!
Sophie Matthew
Fashion & Beauty

It's Layering Season!

The best times of the year are creeping towards us! Crisp, autumn air, the changing colours and of course, the excuse to layer up and be cosy all day long! Our A/W range is packed full of stunning pieces that stand out from the crowd but pair together perfectly!

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The Workwear Edit
Sophie Matthew
Fashion & Beauty

The Workwear Edit

When you think of workwear, it can involve a lot of tight-fitting, uncomfortable clothing - that is not the case with Klass workwear. We craft our clothing to be multi-functional, meaning with the right styling, the same pieces can carry you through a day in the office and into evening drinks seamlessly. Take a look at our laidback looks perfect fo

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Weekend Wardrobe: Bank Holiday Break!
Sophie Matthew
Fashion & Beauty

Weekend Wardrobe: Bank Holiday Break!

If you’re lucky enough to get away for the Bank Holiday this weekend you’ll need to be prepared for anything. Here’s our top tips for creating the perfect getaway wardrobe where you can mix and match for every eventuality with it’s a nice evening date, a cold snap with the weather or simply stylish day to evening dressing.

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Eat Out To Help Out: Outfit Ideas
Sophie Matthew
Fashion & Beauty

Eat Out To Help Out: Outfit Ideas

Lets be honest, the last 6 months have been horrendous for all of us and we could do with a pick me up. The government has recently introduced the Eat out to Help out scheme which allows us to receive a 50% discount in participating restaurants! Here are some outfit ideas for your first venture out!

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Transform Your Home For Less!
Sophie Matthew
Fashion & Beauty

Transform Your Home For Less!

Everyone wants to live in a beautiful home but the trends come and go so quickly and it can be daunting spending a lot of money on renovations just for them to be considered out of style in a couple of years. This is why the DIY trend has become increasingly popular, you can transform your home for cheap by cutting out some of the middle man and do

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Our Favourite Summer Dresses
Sophie Matthew
Fashion & Beauty

Our Favourite Summer Dresses

Summer is officially not cancelled! So it is time to get out from under the blanket, turn Netflix off and browse our amazing summer dress collection! We have every pattern, style and fit imaginable so go on, treat yourself!

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Hot New Arrivals
Sophie Matthew
Fashion & Beauty

Hot New Arrivals

With the announcement that some stores may open by June 15th, we are getting very excited about seeing all of our lovely customers again soon! We know a lot of you have missed coming into your local store, having a chat with our lovely store colleagues and finding that perfect outfit for an upcoming event. With this in mind, we wanted to give you a

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Fun Crafts To Do At Home
Kate Paslowski
Lifestyle

Fun Crafts To Do At Home

It feels like we’ve been in lockdown for ages – the garden is done, the freezer is full, the house is decluttered – so what now?

Turn your hand to some crafting to pass the time and learn a new skill.

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Look At Your Garden Grow!
Sophie Matthew
Fashion & Beauty

Look At Your Garden Grow!

Spring has sprung and now is the time to get your garden in tip top shape for the summer. Whether you have a small yard, an unruly garden or neat and tidy turf, here are some useful tips to have your flowers blooming and your neighbours green with envy!

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Happy VE Day!
Kate Paslowski
Fashion & Beauty

Happy VE Day!

It’s VE day this Friday marking 75 years since the end of the Second World War. Its hard to imagine the hardship of those times as we scroll through content on our mobile phones and arrange to get our shopping delivered because we can’t go out because we’re self-isolating!

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Binge Worthy Boxsets
Sophie Matthew
Lifestyle

Binge Worthy Boxsets

One of our favourite things to do as a nation is to watch the telly. From soap operas to British drama to game shows, you can guarantee that every household has their pick of shows that they love to watch. With streaming services becoming more and more popular and with new content on them every day, we thought it would be nice to compile a list of

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Be The Master Of Your Own Quarantine
Sophie Matthew
Lifestyle

Be The Master Of Your Own Quarantine

We are all very much in the middle of some unprecedented times. Whether you are spending this time bundled up with family, going it alone or bravely venturing out to work as one of our country's key workers, these times are different for each of us.

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How To Pass The Time During A Pandemic
Sophie Matthew
Lifestyle

How To Pass The Time During A Pandemic

You may have seen our last blog, A Little Helping Hand In These Trying Times and think this is just the same. And it is, because we are still stuck inside (for the foreseeable future at this rate) and sometimes you just do not know what to do with yourself!

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St Patrick's Day Look book
Sophie Matthew
Fashion & Beauty

St Patrick's Day Look book

St Patrick's Day is upon us and with what is going on in the world at the moment, we could all use a little time to let our hair down. We have put together a selection of green-themed clothing to get you looking and feeling your best this Paddy's day!

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Pancake Day Recipes
Sophie Matthew
Lifestyle

Pancake Day Recipes

Pancake day is here and we have the best recipes for all pancake lovers. Wether you are watching your weight or wanting to indulge, take a look at our favourite sweet treats below!

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Spring Style
Sophie Matthew
Fashion & Beauty

Spring Style

It is time to inject some colour into your wardrobe as we welcome in the spring season. From pastels to polka dots, this collection of our favourite new spring arrivals will have you all ready for the changing seasons.

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Valentines Day Outfits
Sophie Matthew
Fashion & Beauty

Valentines Day Outfits

Valentine’s day is approaching us, and the panic is setting in – what are we going to wear?! Well, we have comprised a list of our favourite new season pieces that will keep you stylish and comfortable, no matter what you have planned!

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Oscars Outfit Inspiration
Sophie Matthew
Fashion & Beauty

Oscars Outfit Inspiration

As you may be aware, the Oscars were held on Monday night. Celebrities dress their best and walk the red carpet, showing off some truly amazing (and not so much) gowns. This made us think, if we were going to a big event such as this, what would we wear? No matter the event, we know that the below dresses will have you looking your best.

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Valentines Date Ideas
Sophie Matthew
Lifestyle

Valentines Date Ideas

Whether you love valentines day or think it is just another hallmark holiday, it is always nice to take a little time out to show the one you love how you truly feel. We aren’t saying that these dates can make someone fall in love with you – but it won’t hurt.

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Healthy Vegan Recipes
Sophie Matthew
Lifestyle

Healthy Vegan Recipes

Over the past few years, the Vegan lifestyle has become increasingly popular. Whether you follow it or not, it can be nice to try something different from time to time. Vegan food doesn’t have to be boring, in fact there are so many options available to us now that it is so easy to swap out some daily favourites for a few plant-based alternatives!

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Your New Years Eve Sorted!
Sophie Matthew
Fashion & Beauty

Your New Years Eve Sorted!

It is almost here – the end of a decade and a time for new beginnings. New Years eve is the biggest party night of the year and you want to ring it in with style! We have put together the ultimate guide to New Years Eve complete with makeup tips, the best tipples and of course – the perfect outfit!

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Winter Weekend Wardrobe
Sophie Matthew
Fashion & Beauty

Winter Weekend Wardrobe

December is a funny old month. The first half of the month is spent panicking about Christmas, last minute shopping and preparing a feast to feed the masses. The second half is full of festive events; office parties, Christmas day, boxing day gatherings and let’s not forget New Years! It can be hard to take some time to catch your breath and relax.

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Christmas Party Makeup Guide
Sophie Matthew
Fashion & Beauty

Christmas Party Makeup Guide

The festive season is not just reserved for Christmas dinner and family time, a lot of us have many events to try and cram in. Take a look at our top tips for the best festive makeup to compliment your outfits!

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Christmas Gift Guide
Sophie Matthew
Fashion & Beauty

Christmas Gift Guide

Christmas is a time for giving and nothing says "I thought of you" better than a present from Klass. We have a stunning range of clothes and accessories from knitwear to jackets that will make the perfect gift this festive season.

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Christmas Jumper Guide
Sophie Matthew
Fashion & Beauty

Christmas Jumper Guide

Get ahead of the game and be prepared for Christmas Jumper Day in the office this year! We know the struggle of the last-minute scramble to find something remotely festive for the big day, so we have taken matters into our own hands and created a list of our favourite Klass Christmas jumpers. We have everything from subtle to sparkle!

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Keep Cosy In Klass Sleepwear
Sophie Matthew
Fashion & Beauty

Keep Cosy In Klass Sleepwear

It is that time of year again, you finish work when it is already dark, it is bitterly cold and 99% of the time, its raining. All you want to do after a long day is get home and get cosy, and we have the perfect pyjamas and lounge wear to relax in!

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Halloween Party Recipes
Sophie Matthew
Lifestyle

Halloween Party Recipes

Have some tricks up your sleeve when it comes to Halloween this year with our spooky recipe’s. These are perfect to do with the kids and we have even thrown in a few diet specific treats so everyone can enjoy them!

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A Helping Hand With Your Halloween Costume
Alex Horrocks
Fashion & Beauty

A Helping Hand With Your Halloween Costume

Some people get really into their fancy dress. Money is no object; there is no end to the creativity. That’s great – but maybe it’s not your cup of tea. You can think of much better things to spend your money on and you just don’t feel like getting dressed up in a costume. Fancy dress just isn’t for you…
That’s okay!

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Anna Rose Favourites
Sophie Matthew
Fashion & Beauty

Anna Rose Favourites

Anna Rose is the Klass sister brand and is the perfect range of clothing to suit your style. Created with timeless elegance in mind, the pieces in this collection will see you through the seasons and all of life’s events. Below is a roundup of our favourite pieces to get you started!

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Helping the Local Community
Sophie Matthew
Lifestyle

Helping the Local Community

Our Klass head office is based just outside of Manchester, in a town called Rochdale. We were recently approached by a local primary school caretaker who wanted to make something special for the children and was looking for wooden pallets. We happily donated the palettes and eagerly awaited the results! Take a look below at what they came up with:

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The Ultimate Coat Guide
Sophie Matthew
Fashion & Beauty

The Ultimate Coat Guide

Keep yourself cosy this fall with the perfect coat to suit your style. We have a wide range of styles and colours to suit every taste and with each being high quality and at a fantastic price, how can you resist? Take a look at our ultimate coat guide for autumn/winter to get the inside scoop on this season’s best outerwear!

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Autumn Activities With The Family
Sophie Matthew
Fashion & Beauty

Autumn Activities With The Family

As the seasons change and we move into Autumn, lots of fun activities to do with the family are starting to pop up. See below a list of some of our favourite activities to do this fall – you could also grab a bargain in the Klass section!

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Transitional Dressing
Sophie Matthew
Fashion & Beauty

Transitional Dressing

The nights are getting shorter, the weather colder and the leaves are starting to fall from the trees. Autumn is officially approaching and after months of purchasing strappy tops and maxi dresses for those summer days, its time to start thinking about adding some layers. Transitional dressing is a way to incorporate some of those must have summer

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Check Out Our New Store!
Sophie Matthew
Fashion & Beauty

Check Out Our New Store!

If you shop in our Spalding store you may have noticed that our usual shop has been closed recently. We have had a pop-up shop available, but the main store has been moving and improving.
Our new store opened its doors on the 2nd of August to a fantastic reception from customers and staff! Take a look at our brand-new shop!

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The Perfect Little Pick Me Ups...
Alex Horrocks
Lifestyle

The Perfect Little Pick Me Ups...

Times can be tough. With the kids off school, approaching deadlines and not enough hours in the day, sometimes it can feel like you are being pulled in all directions. Everyone needs a little 'pick me up' now and again and I have put together some of my favourite things to do on the down days. So, without further ado...

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The Perfect Summer Garden Party
Kate Paslowski
Lifestyle

The Perfect Summer Garden Party

Parties and family gatherings can be pretty stressful – planning food, ensuring the house and garden look perfect, making sure food and drink plentiful and you’re not too busy to have some fun yourself. So here are a few top tips so your summer garden party run without a hitch.

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Summer Beauty Essentials
Sophie Matthew
Fashion & Beauty

Summer Beauty Essentials

Summer is upon is and – even if it is a British summer - we are expecting some nice weather. The heat is well over-due, and we are all looking forward to summer BBQ’s, days out with the kids and drinks in the garden with our friends. However, warm weather has its difficulties. We have covered what to wear in the summer in a previous blog but now it

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What To Wear On The Beach
Alex Horrocks
Fashion & Beauty

What To Wear On The Beach

Whether you’re away in sunny Spain on holiday, traveling along the beautiful Australian coast or taking a trip to the British Seaside, be prepared with the most stylish fashion from our Holiday Shop Collections.

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5 Ready To Wear Occasion Outfits
Alex Horrocks
Fashion & Beauty

5 Ready To Wear Occasion Outfits

Getting dressed up can be fun when you have the time. It’s like a ritual: shower, moisturize, blend your make up, apply the perfect lip stick, curl your hair, pull on the outfit you’ve had planned for weeks. But what if you don’t have the time and what if you’re rushed? It can be so stressful! Especially when you don’t know what to wear. Let us hel

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Summer Fashion: Day To Night
Sophie Matthew
Fashion & Beauty

Summer Fashion: Day To Night

Whilst we welcome the longer evenings, the warm weather and the family BBQs, summer can be a difficult season to style. The layers come off and we are left to expose the body parts that we would usually hide away. There is no need to feel self-conscious this summer. We have a range of flattering, stylish and comfortable summer clothes that can be

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Ladies! Wear The Trousers!
Alex Horrocks
Fashion & Beauty

Ladies! Wear The Trousers!

Whilst we all love the elegance and grace a stunning skirt or a floating dress gives us, trousers are practical, comfortable and can still be feminine! Read on for tips on how to style a few select pieces from the 2019 collection.

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Holiday Packing Help: Our Top 5 Space Saving Tips
Alex Horrocks
Fashion & Beauty

Holiday Packing Help: Our Top 5 Space Saving Tips

Perfect location? Check! Gorgeous holiday wardrobe? Check! Now to pack…
Packing for your holiday can be the most exciting and most daunting element to any trip. We’ve all been there; the night before you set off, nothing in your wardrobe excites you anymore, you’ve emptied everything onto the floor and your suitcase is looking way too small to fit

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Best Dressed Wedding Guest
Alex Horrocks
Fashion & Beauty

Best Dressed Wedding Guest

Wedding invitations will soon start rolling in. Love is in the air (as is the confetti) and you can’t wait to snap the happy couple as they emerge as husband and wife for the first time! But you’re being snapped too! And you need to look good…

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From Winter to Spring
Alex Horrocks
Fashion & Beauty

From Winter to Spring

It’s a confusing time for fashion going from winter to spring. You have to get the balance just right otherwise you can end up in a jumper in the sunshine or a cami in the bitter cold! Here are some wardrobe must-haves that will make your transition from Winter to Spring that little bit easier.

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Dress For Your Shape
Emma Linklater
Fashion & Beauty

Dress For Your Shape

The right clothes can make us feel confident, elegant, sophisticated and feminine, whether you’re getting your glad rags on for that must-attend event or just keeping it casual.

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Summer Event Outfit Ideas
Sophie Matthew
Fashion & Beauty

Summer Event Outfit Ideas

With the winter in full swing we are dreaming of long summer days, BBQ’s with the family and all the lovely events that come along once the weather starts to warm up. At Klass we have an extensive range of occasion wear from casual day dresses to the evening gown of your dreams.

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Top Weekend Getaway Destinations
Sophie Matthew
Travel

Top Weekend Getaway Destinations

Here at Klass we believe to look fabulous you must feel fabulous, so we want to give you our recommendations on the best short breaks – and how to make the most of them! 48 hours can be more than enough time to re-energise and relax, whilst also taking in some incredible sights, sounds and foods!

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Mothers Day Gift Ideas
Alex Horrocks
Lifestyle

Mothers Day Gift Ideas

Your Mum is the best friend you’ll ever have. She took care of you all your life and she still does. We appreciate our Mums every day of the year but Mother’s Day is the one day of the year we really get to show her just how much we really do appreciate her. But how?

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Top cruise destinations for 2019
Danielle Fear (guest blogger)
Travel

Top cruise destinations for 2019

We’re delighted to introduce you to our guest blogger! Danielle Fear, otherwise known as CruiseMiss. She is an award-winning blogger and is counting down to her longest cruise yet - a 168-night Grand Voyage with Fred. Olsen Cruise Lines.
We asked Danielle to share with us her favourite cruises for 2019 because we know that so many of our Klass la

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Your Weekend Wardrobe
Sophie Mathew
Fashion & Beauty

Your Weekend Wardrobe

You've been working all week. Whether you’ve been sat at a desk, stood on your feet or running around the house getting that pile of ironing done or washing the never-ending trail of dishes. And now… it’s the weekend. And you’ve got plans. Big plans! You will not let this weekend go to waste. You’ve got things to do, people to see and places to go.

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How To Create A Smokey Eye
Sophie Mathew
Lifestyle

How To Create A Smokey Eye

We understand that putting together an outfit for a big event can be stressful so we have combined some of our favourites from our collection of midi dresses with simple beauty tips to have you looking fabulous!

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Our Instagram Favourites

Let's Get Social

Privacy Policy

1. Introduction

The Privacy Policy sets out and explains in detail the type of personal data we may collect about you when you interact with us. It also explains how we will store and deal with that data including how we keep it safe, as well as information on your legal rights relating to your personal data.

We appreciate there is a lot of information within this policy but it is important and necessary to ensure you are fully informed about your rights and how we use your data.

We are committed to doing the right thing when it comes to how we collect, use and protect your personal data.

The data controller is Eleganze Limited (referred in this policy as “we” or “us”). Eleganze Limited is a company registered in England & Wales that owns and trades under the brands Klass and Anna Rose.

2. How we use your data

In General

We (and trusted service providers acting on our behalf) use your personal data :
- To provide goods to you;
- Where possible personalise your browsing experience when visiting our website;
- Manage your online account and/or klass reward card account you may hold with us;
- Verify your identity;
- For crime and fraud prevention, detection and related purposes;
- To contact you electronically about promotional offers and products (provided you consented to such communications being sent to you) that we believe are of interest to you.
- To better understand your needs;
- To help us provide a better customer service when dealing with you;
- Where we have a legal right or duty to use or disclose your information (for example in relation to a legal dispute or in relation to an investigation by a public authority).

Klass VIP Card and Other Marketing

We use your personal data for electronic marketing purposes (with your consent) and may on occasion post mail to you on our latest offers or product ranges.

We communicate to you in this way in the belief based upon on prior interactions with you as a customer or visitor to our website that we are sending you information on products or offers that are of interest to you.

You have the right to opt out of receiving promotional communications at any time, by :

1. If you are member of our loyalty scheme and hold a Klass VIP Card when registering or re-registering at any time your details on our website at www.klass.co.uk/register and selecting the opt out option;

2. Using the “unsubscribe” link that is included in every marketing email we send you, you can also unsubscribe from any text messages by sending a text from your mobile to the “STOP” number displayed any marketing text message we have sent to you;

3. Contacting us via the any of the Contact Us methods set out in this Policy.

If you have a Klass VIP Card, we may collect data directly from you, as well as analysing your browsing and purchasing history with us, both online and in store as well as your responses to marketing communications we have sent you.

This data together with other data you have provided us with such as your date of birth and address, helps us to ensure that we are contacting you with relevant products and offers that are of interest to you. To better manage this and achieve more accurate result we use software and other technology that automates the processing of the data.

3. Sharing data with third parties

Service providers

So that certain services are available to you, we may need to share your personal data with some of our service providers. These include payment processing companies so we can process payments and refunds in respect of orders you make with us, IT companies who support our website and other business systems, operational companies such as delivery couriers, and marketing service providers who help us manage our electronic communications with you and recommend products that might interest you whilst browsing our website.

We ensure agreements are in place with such third parties to make sure we have their confirmation that appropriate data protection and security controls are in place and maintained when handling your personal data. Contractually these third parties are only permitted to handle the data to provide the service needed for us and to you and for no other purposes. If we stop using their services , any of your data held by them will either be deleted or rendered anonymous.

Other third parties

Other than with our service providers, we do not share your personal data with any third parties, except as set out below. We never sell or licence/rent our customer data to other organisations or individuals for marketing purposes.

We may share your data with :

Credit reference agencies where necessary for card transactions;
Governmental departments, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so :-
- By virtue of a legal requirement;
- To exercise our legal rights (for example in court cases);
- For fraud and crime prevention, or the investigation or detection of a crime or to prosecute an offender;
- for your protection, the protection of customers or our employees.

4. How long do we retain your data?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Whilst different periods of retention apply for different types of data, as a general rule we will not normally hold any personal data beyond 6 years after your last interaction with us.

5. What sort of personal data do we collect?

- If you have an online account with us : your name, gender, date of birth, billing/delivery address, orders and receipts, email and telephone number.
- Details of your purchases and returns with us either in store if you are a member of our loyalty scheme and have used your Klass reward card or online.
- Details of your interactions with us thought our customer support, in store or online. For example we collect notes from our conversations with you, details of complaints or comments you make, details of purchases, items viewed online or added to your basket, voucher redemptions, web pages you visit and how and when you open or click on emails we may send to you.
- Information gathered by the use of cookies in your web browser. You can learn more about how we use cookies.
- Payment card information
Whilst we collect your card details so we can process the payment needed to complete your purchase, this is done via an encrypted connection that is shown by the padlock or secure symbol in the address bar as being recognised by your browser as being secure and we do not store your card information on our systems. We pass on your details via the encrypted connection to our payment provider’s secure and fully compliant environment who take care of securing all sensitive data using industry leading technology to safeguard your card against digital breaches so as to keep your card data completely secure at all times.
- Your comments and reviews on our products and service.

6. How do we protect your data

We are committed to keeping your personal data safe and secure.

Our security measures include :-

- encryption of data
- only sharing data with organisations that we are satisfied similarly adhere to commitment towards keeping your personal data safe and secure
- security controls which protect all data we hold on our systems from external attack and unauthorised access
- training our employees

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. We will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this policy.

The Legal basis for us processing customer personal data

General

We collect and use personal customers’ personal data because :
-it is necessary in the pursuit of our legitimate interest (as set out below);
- the customer has consented to the processing of his or her personal data when providing their email address whilst subscribing to the newsletter so as to receive direct marketing communications from us;
-To comply with our contractual obligations in respect of a contract for the sale of goods to a customer; or
- To comply with our legal obligations.

Customers have the right to withdraw consent at any time. Where consent is the only legal basis for processing, we will cease to process data after consent is withdrawn.

Our legitimate interests

The normal legal basis for processing customer data, it that it is necessary for our legitimate interests, including :
- Selling and supplying goods and services to our customers;
- Protecting customers, employees and other individuals and maintaining their safety, health and welfare;
- Promoting, marketing and advertising our products;
- Sending electronic marking communications to existing customers who have opted to receive such communications when providing their contact details to us;
- Sending other promotional communications which are relevant and personalised to individual customers (including managing the Klass rewards card scheme)
- Improving existing products, ranges and promotions;
- Understanding our customers’ behaviours, preferences, interests and needs;
- Complying with legal and regulatory obligations;
- Preventing, investigating and detecting crime, fraud and prosecuting offenders as well as assisting with law enforcement agencies;
- handing customer contacts, queries, reviews, complaints or disputes;
- protecting Eleganze Limited, its employees and customers, by taking appropriate legal action against third parties who have committed or appear to have committed criminal acts or are in breach or we suspect are in breach of legal obligations owed to us;
- handling legal claims or regulatory enforcement actions taken against or for us;
- fulfilling our duties to customers, employees, shareholders and other stakeholders.

7. Your Rights

You have the following rights :
- The right to request :
- Access to what personal data we hold about you at any time, free of charge in most case;
- The correction of your personal data when incorrect, out of date or incomplete;
- That we stop using your personal data for direct marking (either though specific channels or all channels).
- That we stop any consent based processing of your personal data after you withdraw that consent
- The deletion of the data we hold about you, in specific circumstances; for example, when you withdraw consent or object, and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end (such as the end of a returns period)

You can contact us to request to exercise these rights at any time by writing to Data Access request, Eleganze Limited, Unit B Royle Pennine Trading Estate, Lynroyle Way, Rochdale Lancs OL11 3EX, or by email to info@klass.co.uk. To ask for your information to be amended, please update your online account, re-register your reward card online, or contact our customer services team.
If we choose not to action your request we will explain to you the reasons for our refusal.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must do so unless we believe we have a legitimate overriding reason to continue to processing your personal data.

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Policy. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to so act.

How to stop the use of personal data for direct marketing.

There are a number of ways to stop direct marketing communications from us:

- Click the ‘unsubscribe’ link in any marketing email communications that we send to you. We will then stop any further marketing emails.
- If when subsequently registering your reward card or creating an online account you indicate you do not consent to being sent emails and/or text messages from us.
- Email your request to info@klass.co.uk including enough information so we can identify your email address or if your request only relates to text messages your mobile telephone number. An email request with a header that says “unsubscribe” is acceptable.
- Write to us with your request to Customer services, Eleganze Limited, Unit B, Royle Pennine Trading Estate, Lynroyle Way, Rochdae Lancs OL11 3EX

Please note you may continue to receive communications from us for a short period after making your request for this to stop while our systems are fully updated.

7. Any Questions or need to contact us about this Privacy Policy ?

We trust that this policy has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that have not been address in this Policy then please contact us and we will be pleased to help you :

- By email to datapolicy@klass.co.uk

- Or write to us at Data Policy, Eleganze Limited, Unit B, Royle Pennine Trading Estate, Lynroyle Way, Rochdale Lancs OL11 3EX

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This Policy was last updated 17/05/2018